About Me

I’m a UX design student with a background in online branding, business strategy, and entrepreneurship. With over 5 years of experience running my own businesses, I’ve honed skills in user-centered design, problem-solving, and creating compelling digital experiences. I have a passion for optimizing brands, delivering tailored solutions, and ensuring clear communication between businesses and their target audiences.

I’m driven by curiosity and a desire to continuously improve, always asking how things can be done better. My experience spans branding, marketing, content creation, and web design, which has given me a unique perspective on understanding user needs and creating effective, impactful designs.

Experience

Timeframe 2023-Current

  • Optimizing online user experiences.
  • Enhancing overall business strategy.
  • Web design focused on UX/UI.
  • Custom branding across all platforms.
  • Bridging clients with target audiences.

 

Timeframe 2020-2023

  • Managed team operations and coordination.
  • Structured weekly schedules for development goals.
  • Tailored our work approach to the
  • children’s specific needs.
  • Communicated and collaborated with parents.
  • Solved problems to ensure progress.

 

Timeframe 2020-2021

  • Founded and managed a niche clothing brand.
  • Designed and branded the entire business.
  • Utilized trend spotting to stay ahead of customer needs.
    Implemented influencer strategies to boost engagement.
  • Generated all sales via Instagram, leveraging social media.
  • Developed creative, user-centric marketing strategies.
  • Adapted to customer feedback to improve brand offerings.

 

 

Timeframe 2018-2021

  • Wrote, designed, and self-published a unique product (oracle cards).
  • Developed a global brand and marketed to 46 countries via Instagram.
  • Leveraged influencer marketing to drive international sales.
  • Applied creative strategies to build a niche product and brand.
  • Managed the end-to-end process from product creation to distribution.

 

 

Timeframe 2016-2021

  •  Established and managed a coaching business for 5 years.
  • Developed branding, marketing, and content creation strategies.
  • Designed and maintained a website, ensuring a user-friendly experience.
  • Executed social media marketing campaigns and sales strategies.
  • Facilitated workshops, coordinated events, and created online products.
  • Specialized in graphic design and email marketing for client engagement.

 

Education

UX / MULTIMEDIA DESIGN - Academy Profession Degree

CPH Business Academy (2023 -June 2025)

COACH CERTIFICATION

Joan Ørting ApS (2017-2018)

Social Educator Profession Bachelor

Copenhagen Professional College (2015 - 2018)

HHX - The Higher Commercial Examination Programme

HHX - International Line, South coast high school - NExt(2009-2011)

“Zoe created a clear brand identity by incorporating consistent elements throughout my content, making my universe more distinct. She also designed a user interface for my website that is easy to navigate, featuring a beautiful, playful design that better represents who I am as a therapist. Zoe invests time in considering the user interface and journey. I give her my highest recommendations.”

Patricia Jimenéz
Terapeut & Sexolog

“In addition to Zoe’s technical expertise, I want to highlight her ability to generate creative and innovative ideas as well as her proactive way of working. As such, Zoe played a pivotal role in transforming our brand from initial vision to a fully-fledged concept, in a very effective and independent manner.”

Katinka Palbo
CEO, Bachata House & Leder hos Ørsted A/S

“Zoe has delivered media content of a quality far higher than the standard in my industry. Additionally, she has also acted as a consultant on marketing strategy, actively advising on/challenging the business model. Her contributions have been crucial to the success of the business.”

Gadir Al-Saadi
CEO, Train Bachata Like A Dancer

+45 2843 0941

Copenhagen, Denmark

in/zoe-johansen/